GEORGE HOLNESS
Mobile Search Form Redesign
Holiday Extras
User Experience
User Interaction
In my role supporting design for of the squads, I was instrumental in addressing the challenge of improving interaction and booking rates. Collaborating closely with the product manager, we identified the Mobile Search form as a pivotal area for enhancement. Given its 15,000 weekly sessions, I recognised the potential for a significant impact on key performance metrics through strategic. My proactive approach and analytical mindset were key in driving this initiative forward, showcasing my ability to deliver results in a dynamic environment.
Customer Research
We began by examining the data and formulating a hypothesis. With 15,000 daily sessions, even a 0.5% increase in search-to-book and interaction rates could greatly benefit our business. Analyzing the data, user journeys, and customer research revealed discrepancies between Desktop and mobile sites. Drawing from my previous experience with the London Gatwick Parking website, where users responded more positively to a form featuring the company's primary color as the background, we initiated some changes.
The Results
The results appear encouraging, as we recorded over 15,000 searches during the split test, leading to a 0.30% increase in engagement with customers exploring HX's other offerings prior to searching. Additionally, there was a 0.93 rise in search sessions compared to the original. believe there's still potential for further improvement, and we will keep updating and refining our approach to boost these numbers even more.